Mavericks Custom Theme, Vol. 2

Two years prior we made a big, splashy statement with the first theme we developed with The Mavs. Mark Cuban wanted to set his team’s site apart from the rest of the NBA. With that mission accomplished it was time to redesign the Mavs’ site with two new goals. First was to reimagine the information architecture for quick content access. The second was to optimize the new theme for speed.